first direct embraces crowdsourcing for product co-creation
Posted by Neil Davey in Social CRM on Tue, 02/08/2011 - 01:01
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Online and telephone bank first direct has launched a new online platform that will enable customers to co-create the bank’s future products and services.
Launched this week, first direct Lab is a crowdsourcing platform that will be updated with content every month including product designs, service innovations and website concepts. Users are able to rate the content through a comment facility and forum, with the responses fed back into the product and service teams.
At launch, the content will include concepts for a website re-design, a consultation on the use of QR codes and an early version of a mortgage comparison smartphone app.
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