Digital TV service Freeview is to integrate Reevoo’s consumer review feature into its product pages to help customers make purchasing decisions.

Following the switchover programme, customers are now faced with a wide range of products and service from which they must choose from. Reevoo’s independent review solutions will assist customers buying decisions, particularly less-savvy customers, said the firm.

Adrian Mack, New Media manager at Freeview, said: “Freeview’s product listings are about getting the best Freeview experience, and Reevoo will help guide our customers to the right product for them, at competitive prices. 

“Reevoo provides independent reviews from registered owners and trusted retailers, which will deliver valuable help to our customers, for many of whom the prospect of buying ‘technology’ may be quite daunting. This is social commerce at work in a positive way; consumers helping other consumers make a purchase.”

Reevoo CEO, Steve Hurn, said: “To today’s customer, an authentic peer review is worth far more than any amount of marketing communication; people are looking for guidance, not just a description. A review can provide things that a description of functionality never can: trust and reassurance.

“People trust other people, and bringing this social element to buying reassures customers they are making the right choice. Trust increases customers’ loyalty towards the brand and enables Freeview to provide better services, adjusted to their customer’s needs.”