Gartner: Marketers must target 'key influencers' on social networks
Posted by Cath Everett in Social CRM on Tue, 27/07/2010 - 01:12
Tweet
A mere 20% of all social media consumers, who can be categorised as ‘connectors’, ‘salesmen’ and ‘mavens’, act as key influencers on the purchasing activity of the vast majority of the rest, according to Gartner.
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
