Gartner: Software expenditure to focus on social media and collaboration
Over the next five years, brands will focus their software expenditure on packages that help them attract and retain customers as well as boost their social media and collaboration capabilities, according to Gartner.
Reflecting this trend, the fastest growing application segments in 2011 will be business intelligence, collaboration, content management, social software and supply chain management. The entire enterprise software market is forecast to grow by 7.5% over the year ahead to hit $253.7 billion, however.
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