Get Satisfaction brings community platform capabilities to small firms

Get Satisfaction brings community platform capabilities to small firms

Community platform builder Get Satisfaction has announced a new solution to help the smallest of businesses build customer communities.

Get Satisfaction for Small Business is a smaller version of their enterprise-level community offering, whicih helps firms sets up customer communities on their website, Facebook page and on mobile devices to help deliver customer support and gather community feedback.

The small business plan includes expanded community manager resources and analytics to help get started. During the first 30 days of a trial, new community managers are guided through the critical steps of launching their community.

Additionally, small firms can benefit from the Community Health Analytics tool which delivers customer insight to identify new prospects and brand advocates.

Get Satisfaction’s Facebook application and Hootsuite integration are also included in the solution.

The company, which powers 70,000 active customer communities including the likes of Intuit and Kellogg’s, has introduced a new pricing model to accommodate for smaller businesses – allowing users to pay per community manager seat rather than for bundles of features.

Wendy Lea, CEO of Get Satisfaction, explained: “We believe that 2013 will be the year of the community manager, and we want to enable organizations of all sizes to realize the full potential of this transformational role.

“By fostering customer-to-customer interactions, community managers bring tremendous business value to multiple departments across their company—lowering support costs, bringing better products to market, and acquiring new customers.”

Businesses interested in Get Satisfaction for Small Business can buy one community management seat for $49/month, and add additional seats as community engagement and business value grows.

MyCustomer.com caught up with Wendy Lea last year to discuss the disruptive influence of social, and how the company is competing against platforms like Lithium and Jive.

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