UPDATED: Lithium drives community insight with Scout Labs swoop
Online customer communities builder Lithium Technologies has purchased social media monitoring service start-up Scout Labs for between $20-25 million in stock and cash in order to plug gaps in its product line.
The move came only a week after Adrian Bisaz, the Emeryville, California-based firm’s director of marketing and business development for Europe, the Middle East and Africa, confirmed to MyCustomer.com that new acquisitions were on the horizon.
He said at the time: "In the social media environment, you have to do three things. You have to listen to what’s being said. Then you need to analyse it. And then you need to act on whatever results you get out of the analysis."
While Bisaz claimed that Lithium had a strong analytics offering and was good at catering to the requirements of super-users, he believed that it needed to do more on the listening and monitoring side of the equation. "So you will hear more aspects of growth in this area," he added.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
