Maximizer launches new CRM suite with added social and mobile tools

CRM vendor Maximizer is addressing the needs of mobile users with a new version of its CRM suite offering LinkedIn integration and built-in mobile & web access.

MaximizerCRM 12, available from 15 November throughout EMEA, offers a new mobile user interface optimised for the latest mobile devices including iPhone, Blackberry, Android or any other smartphone or tablet computer, combined with enhanced web access performance, expanded customisation options and integration with LinkedIn.
 
 
By integrating functionality with LinkedIn, users can access a contact’s LinkedIn profile directly from the contact record. In addition, they can view the contact’s company information and connections and allow invites to be sent through Maximizer CRM without having to separately login to LinkedIn each time.

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