MicoStrategy opens gateway for Facebook to connect to enterprise apps
MicroStrategy has unveiled a Cloud-based service to enable users to add Facebook data to their enterprise applications and also interact with it without leaving the system.
The new Gateway for Facebook converts the site’s social graph structure into a format that supports the relational databases that underpin enterprise packages ranging from CRM to marketing, service, sales and loyalty. It also supports mobile application formats.
Michael Saylor, MicroStrategy’s chairman and chief executive, said: "CEOs across many industries are committing their enterprises to establishing social media strategies, but very few have a clear idea of what to do, and even fewer have the technology to carry out their vision. We believe intelligent social applications, anchored by Gateway for Facebook, will be a revolutionary new class of apps that are inherently friendly."
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