The National Social Marketing Centre (NSMC) has announced its official launch as a non-profit social enterprise.

Originally set up through a UK government grant in 2006, the centre focuses on improving the effectiveness of behaviour change programmes through strategic analysis, advice, support and training across all levels of the social marketing process.

The community interest company – which has seen success with projects such as The National Learning Demonstration Site Scheme and the World Social Marketing Conference – reached self-sustaining status following the end of the grant agreement.

John Bromley, MD of The NSMC, said: “As a not-for-profit organisation our aim is to continue to support the social marketing sector by using our surpluses to improve the products and resources we provide for practitioners.

“The NSMC’s main objective will therefore continue to be helping organisations and individuals, in the UK and abroad, to build their skills and capacity so that they can deliver more effective programmes that improve people’s health and wellbeing.”