Neolane claims Facebook first with personalised offers tool
Posted by Rachel Fielding in Social CRM, Technology on Mon, 24/10/2011 - 01:23
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Software that allows marketers to generate real-time, personalised offers and content on Facebook alongside other customer channels has been announced by Neolane.
The latest version of Neolane Interaction, the company's application for fusing inbound and outbound marketing campaigns and offers, enables marketers to provide an interactive one-to-one customer experience to Facebook users by personalising brand pages' content depending on each user profile.
For example, when two Facebook users are viewing the same Facebook page, they see different content: one can be presented with a personalized up-sell offer related to the brand's loyalty card; while the other can have a reminder of a promotion he already received by email.
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