PR firm rapped by FTC for fake iTunes reviews
A PR agency hired by video game developers has agreed to settle over allegations by the US Federal Trade Commission that staff posing as consumers posted positive reviews on Apple’s iTunes store.
According to the FTC complaint, between November 2008 and May 2009, Reverb Communications and its owner Tracie Snitker posted reviews of their clients’ iPhone games on iTunes using account names that gave consumers the impression that they were written by disinterested members of the public. This was despite the fact that the PR firm was hired to promote the games in question and often received a percentage of the sales.
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