Rethinking sales in a social CRM strategy

Posted by Mark Tamis in Social CRM on Tue, 19/01/2010 - 10:54

Before you start thinking "where the heck is he going to go with this, does he want us to ditch our Sales people?", let me reassure you - it won't happen so I won't try to argue in that sense. All I'll be talking about here is that we could take the opportunity that a Social CRM Strategy can offer to change the approach we have been taking to organizing for Sales activities.

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