Salesforce.com adds next piece to the CRM puzzle with Jigsaw
Salesforce.com’s integration of its Jigsaw acquisition with the Chatter enterprise collaboration tool means that its CRM application customers can now receive updates to contact information in real-time.
The software-as-a-service vendor purchased Jigsaw, which provides crowdsourcing-based contact information, in April this year for about $142 million in cash. Jigsaw has built a community with more than 1.2 million members and a database that includes information about 21 million professionals from 4 million firms.
Kevin Ackeroyd, Jigsaw’s general manager, said: "CRM systems are only as good as the information inside them. With Jigsaw for Salesforce CRM, customers can be alerted to changes in contacts through Chatter in real-time."
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