Salesforce.com continues social push with Model Metrics swoop

Posted by Rachel Fielding in Social CRM, Technology on Wed, 16/11/2011 - 11:50

Salesforce.com is continuing its shift towards the social enterprise following the announcement that it is to acquire Model Metrics, a mobile and social cloud consulting services company.
 
 
 
The acquisition, announced this week, will add mobile and social expertise to Salesforce.com’s arsenal allowing partners to develop their social enterprise practice.
 
 
 
Commenting on the news, salesforce.com COO George Hu said the company was “thrilled” with the response from customers and partners to the social enterprise vision. “The addition of Model Metrics' mobile and social expertise will accelerate Salesforce.com's ability to lead the shift to the social enterprise and empower partners to develop their social enterprise practice," Hu said.

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