Salesforce.com has announced a “strategic global alliance” with Twitter to provide Twitter's Firehose of public Tweets to Salesforce Radian6 customers.
According to the firm, the partnership allows social enterprises to analyse the more than 400 million Tweets generated daily to gain insight and engage with customers.
The announcement is the latest effort from the three-year relationship between Twitter and Salesforce.com.
Marcel LeBrun, SVP and GM for Salesforce Radian6, said: “Twitter has changed the way people around the world communicate and interact with brands. The alliance between Twitter and Salesforce.com enables companies to apply the power of social listening and engagement to over 400 million Tweets daily, providing opportunities for social enterprises to engage, solve problems, gain followers and build brand identity."
Jana Messerschmidt, VP of Business Development at Twitter, said: “Companies look to Twitter to connect with their customers in real time about the things that matter to them. Salesforce.com understands how to facilitate these interactions. Combining the power of Salesforce Radian6 with Twitter helps companies understand and respond to their customers as these conversations are happening.”
Salesforce.com acquired social media monitoring firm Radian6 in March last year for over $300m.