Salesforce.com shrugs off growing pains for social enterprise gain
Posted by Stuart Lauchlan in Social CRM, Technology on Fri, 18/11/2011 - 11:44
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The Cloud giant posted a $3.8 million loss, as it prioritises growth over profit to capture mind and market share. It worked in SFA and CRM, and now it's eyeing the social field.
Revolutions come with a high ticket price as Salesforce.com has found with its social enterprise vision. This week the Cloud firm reported a 36% quarterly revenue increase year on year – taking it to a credible possibility of a $3 billion annual run-rate. But a $21 million profit for the same quarter last year turned into a $3.8 million loss this year, a drop fuelled in part by high marketing costs.
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