Social collaboration takes centre stage of Microsoft Dynamics CRM update
Posted by Neil Davey in Social CRM, Technology on Thu, 27/10/2011 - 01:12
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The latest update to Microsoft Dynamics CRM Online and on-premise solutions has added a number of social networking and collaboration features as the software giant looks to tap into the potential of social CRM.
Launched this week, the update delivers on Microsoft’s promises from earlier this year, when it revealed it would be adding a “Facebook-style interface” that allows people to communicate across the CRM system, following teams, records or accounts.
Among the new social collaboration capabilities are: activity feeds that provide real-time notifications on important relationships and events; micro-blogging; a conservation platform for posting questions, observations, suggestions, and status updates; and automated activity updates that users can ‘follow’.
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