Social media investment growing with social gaming and service on the rise
More than half of brands plan to increase their social media expenditure in a bid to improve customer service this year, with the currently niche adoption of gaming techniques such as top customer charts also expected to grow.
According to a survey among more than 1,000 internet professionals undertaken by digital marketing and ecommerce researchers Econsultancy and digital agency cScape, some 58% intended to invest in upping their social networking presence this year, a rise from 36% in 2010.
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