Social media: Most businesses out of the experimental stage
Posted by Rachel Fielding in Social CRM on Mon, 14/11/2011 - 01:09
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The number of companies using Facebook to react to customer issues and enquiries has increased dramatically in the last year, new research into social media has found.
Companies have moved from experimentation with social media marketing to a range of activities which are more likely to be integrated with other marketing channels and across business functions, according to The State of Social Report 2011.
Published in partnership with LBi and bigmouthmedia, the study found that almost two thirds of companies say they are now beyond the experimental phase compared to 54% a year ago. The report is based on an online survey of more than 1,000 businesses carried out in September and October 2011.
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