Social networking a mobile phenomenon as usage soars
Posted by Neil Davey in Social CRM, Technology on Wed, 23/11/2011 - 01:11
Tweet
Interestingly, the growth in daily social networking use from the previous year outpaced that of mobile social networking access as a whole (67% vs. 44%), indicating that the mobile platform is proving to be conducive to very frequent social networking use.
The audience for mobile social networking across Europe grew 44% in the last year with 55.1 million mobile users in Europe’s five leading European markets accessing social networking sites or blogs via their mobile devices during September
Research conducted by comScore, an analyst specialising in the digital world, found that mobile social media usage across the EU5 -- France, Germany, Italy, Spain and the United Kingdom – found that one in four mobile users in the region now access Social networking sites or blogs on their mobile devices, with nearly half – 46.8% – of this audience reported accessing social networking sites on a daily basis.
Interestingly, the growth in daily social networking use from the previous year outpaced that of mobile social networking access as a whole (67% vs. 44%), indicating that the mobile platform is proving to be conducive to very frequent social networking use.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
