Social technologies revolutionising service, product development and HR

Consumer applications such as Facebook and Twitter have transformed the way people communicate and collaborate. Now, the world of business is applying this approach and thinking to improve efficiency, productivity and effectiveness in the workplace, according to the study by Big Blue. And applying social technologies to the business world can deliver better outcomes for less, the technology giant says.

 

 

The ability to connect people in social networks that drive dialogue and innovation removes boundaries to communication both inside and outside an organisation. It also offers businesses real-time insight into customer trends and opinion. A recent study from IBM showed that 88% of CEOs felt that getting closer to their customers was a top priority.