Social media not a "truly mass media marketing tool" - study
Public uptake of social media remains very high but brands are less likely to benefit than originally thought, new research has found.
A new poll from YouGov has revealed that 44% of social network users surveyed would not be more positive about a product their friends have followed/liked and 43% are unlikely to mention a brand on a social media platform, even if they heard something positive about it.
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