Twifficiency: Lessons from the latest social media phenomenon
Those of you who have been tweeting over the last 24 hours will be well aware of Twifficiency, a new service that has swept across the Twitterverse at a rate of knots.
The simple service claims to calculate "your Twitter efficiency based upon your Twitter activity" and is the sort of thing social media geeks love finding out.
It started to appear on the social networking plarform this morning and very quickly Twitter streams were filled with users' Twifficiency rates:
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