Winter of content for Huddle as collaboration snowballs

 

 

 

The growing interest in collaboration tools unsurprisingly heralded an uptick in vendor activity in the space in 2011. Oracle, for instance, lifted the lid on Social Network, an enterprise collaboration and social networking tool, while Cisco targeted expansion in Europe as vendor after vendor looked to capitalise on the increasing appetite for Enterprise 2.0.

 

But having worked in the space since its launch in 2006, Cloud-based collaboration player Huddle is not about to cede ground to the Johnny-come-latelys, as evidenced by the launch of its new Unlimited Enterprise offering and the announcement of an uptime money-back guarantee.

 

Simon O’Kane, Huddle’s VP Enterprise, is not surprised by the growing clamour in the collaboration arena.

 

“Collaboration is coming to the fore now because the tools that people have – particularly the internet – have made it so much easier for people to work together,” he explains. “People have also been educated in all the stuff they can do and what is possible through their personal use of these tools and so they are much more demanding about what they are provided with at work.”

 

However, O’Kane is quick to emphasise that Huddle stands apart from the rest of the vendor crowd.

 

“What is important from Huddle’s perspective perspective is to really concentrate on collaborating to get work done. What I mean by that is that there is a lot of noise around the conversational tools, the Facebook-like tools like Yammer, Jive and Salesforce.com’s Chatter. Those are all good tools but the job that they do is connecting people to talk about stuff. Huddle is absolutely in a different space, allowing people to collaborate around documents, to get real work done, and actually deliver stuff. And it is important to us that we make it really easy for people to be able to do that.”