With businesses increasingly finding email unhelpful for internal collaboration, Social Conversations is designed to enable communication between individuals, teams or an entire organisation.

A Zurmo Conversation can be independent or relate directly to a record in the CRM such as an opportunity with which multiple sales people are collaborating.

“For an organisation’s internal communication, email is an archaic form of communication. They slip through the cracks. There are too many people on the CC list. They waste our time. The idea behind Social Conversations is to keep internal communication easy and under a single environment. We are all about cutting back on minutia so people can actually get work done,” says Zurmo Founder Jason Green.

“I wouldn’t say email is going to be extinct in the wild anytime soon. Companies should still be using it, especially for one-on-one communication with customers and anyone else external. But as we see CRM systems like Zurmo adopt alternative methods of communication, we should probably elevate email to the status of critically endangered.”