a Sift Media publication

Technology

CRM technology supports the key processes of customer relationship management so that organisations can better track, analyse and organise its contact with prospective and present customers.

This page documents the latest developments in the world of CRM software and the CRM vendors.

Alterian plots Intrepid adventures in social marketing

2010-09-02 02:00

Alterian has further expanded its influence in the social media space by acquiring social media analytics consultancy Intrepid.

Google buys social games firm SocialDeck

2010-09-01 02:08

Google has snapped up yet another ‘social’ start-up in its bid to create a social networking offering capable of rivalling Facebook.

DOWNLOAD: Forrester whitepaper - evaluating CRM, improving loyalty

2010-09-01 02:07

Essential insight into modern CRM trends and in-depth evaluation of the vendor market by Forrester's William Band.

HP and Dell in extraordinary bidding war for data firm

2010-08-31 11:30

Dell and Hewlett Packard are locked in an increasingly aggressive bidding war for data storage solutions provider 3PAR.

Brightpearl targets bright future after Google deal

2010-08-27 01:42

SaaS start-up Brightpearl is hoping that a deal with Google Apps Marketplace will push it into the big time.

Gartner: Mobile coupons to become critical to customer retention

2010-08-24 02:01

Digital promotions are increasingly critical to customer acquisition/retention, with mobile device-based coupons to become key to retaining the most valuable.

FTC restrictions on behavioural tracking cause concern for CRM

2010-08-23 02:13

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Analyst opinion is divided about the potential impact that restrictions on online tracking would have on CRM and online marketing efforts.

SAP reveals plans for 'unwired enterprise' with Sybase

2010-08-23 01:07

With mobile devices the "new desktop", SAP’s plans for its Sybase acquisition will involve adding mobile support to all of its applications and tools.