Boxing clever: Oracle explains Fusion CRM's appeal

Steve Miranda, Oracle senior vice president of applications development, argues that the Fusion apps have three main differentiators from rival offerings. “The first is it's the first application suite built on standard base industry standard architecture,” he says. “That's things like Java, HTML, BPEL for the business process workflow, all Web services built, all communications done and rendered in HTML, which also gives us the ability to run mobile.

 

 

“Any other platform, any other vendor before has built basically a proprietary platform first, and then built their applications on top of that. So what does that mean? To run, manage, extend, maintain Fusion Applications, you need to know Java. So basically if you're a Computer Science graduate from any university anywhere in the world, you know how to run, manage, maintain, extend, configure Fusion Applications because it's just Java, standard-based Java. There's no learning of a Force.com, there's no learning of ABAP, or any other kind of proprietary standard based line.

 

 

“Since it's built on standards, if you have to run another application, a third-party application not built by Oracle, the chances are that it's built understanding Java, Web services, rendered in HTML, running with BPEL as a business process workflow is high and growing as opposed to a proprietary platform where if you have an ABAP application or a Force.com application, it has to be built on that particular platform.”