Brightpearl targets bright future after Google deal
SaaS start-up Brightpearl hopes that a deal with Google Apps Marketplace later this year will help push it into the big time.
The Bristol-based company, which only launched its integrated contact management, accounting, ecommerce, helpdesk and stock and order management offering commercially in June, already has 250 customers. But it is currently in the process of ramping up operations in a bid to become a second Salesforce.com, which it sees as operating in a complementary market space.
The vendor’s target client base comprises business-to-business product distributors with warehousing facilities that employ between five and 50 staff, although etailers and retailers will likely be next on the list.
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