Cloud CRM is top of the class for business school
Manchester Business School (MBS) has chosen Cloud-based Salesforce CRM to help strengthen its client relationships and drive new customer acquisitions.
MBS, part of the University of Manchester, runs management and leadership programmes for more than 60 clients through its Executive Education team. The Education team was looking for a Cloud CRM solution that would provide greater insight into its customer portfolio and make it easy to update new information, helping it reach its target of 10% year-on-year income growth.
Over the last decade, MBS had already implemented two CRM systems, but neither had provided the function or ease of use it required.
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