Cost savings driving businesses to CRM in the Cloud
CRM is one of the most popular services for organisations to move to the Cloud and one of the most likely to add value, according to a new study.
Among organisations that have already gone down this route, just over a quarter use Cloud-based CRM or email archiving services compared with 33% for email management and 22% for storage. Nearly a fifth said that they found CRM provided them with the most value, while nearly a quarter believed that email had benefited them most.
These are the findings of a poll undertaken among 565 organisations by email management company Mimecast in autumn last year.
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