CRM tops tech spending priorities for CIOs
In what would appear to be good news for marketers, extending and enhancing the performance of corporate CRM systems is the top spending priority for technology bosses this year.
According to a survey of 200 chief information officers (CIOs) and 1,200 end-users at 500 organisations undertaken by Vodafone, some 46% of the CIOs questioned are keen to invest in their CRM applications.
Another 45% will assign budget to improving their data collection packages, while 44% will spend money on upgrading their database management systems. In a further sign that maintaining good customer service remains a key corporate goal, some 33% of CIOs planned to enhance their ecommerce applications and 21% said they were developing applications for customers to download.
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