By 2015, context-aware computing will become as important to the provision of consumer mobile services as search is to the web today, Gartner believes.
Although the concept is currently very new to most organisations, the researcher believes that over the next five years, initiatives are likely to start appearing in three key areas. The first is context-based commerce, which will aim to create unique, compelling experiences for consumers in order to generate new and repeat business.
Others will be more internally-focused and entail both adding ‘context’ to specific business processes in order to boost business performance as well as making knowledge workers more productive.
William Clark, a research vice president at Gartner, said: "Most enterprises will take three to seven years to formulate a mature context-aware strategy," with the process evolving from "introducing the concept to the business to finding early wins, to making the transition to large-scale deployments and, finally, to maturity."
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