HTK supports SMEs with new social and mobile powered CRM
Posted by Rachel Fielding in Technology on Fri, 20/01/2012 - 02:15
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HTK Limited has launched a new version of its Horizon software-as-a-service platform that combines social, local and mobile technology with CRM and real-time customer database segmentation, to improve the effectiveness of marketing campaigns and customer service.
The company, perhaps better known for its cloud software for mass-notification and interactive voice self-service, says the new release of HTK Horizon aims to give all companies, from the largest enterprises to small and medium businesses, the tools to acquire, grow and retain customers more cost-effectively.
HTK Horizon allows companies to store their end customer data, segment it using customer preferences, previous behaviour and geographic location, and then run personalised marketing campaigns and customer service operations across the web, email, SMS text, social media and interactive voice channels.
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