Mcommerce matures as a third shop on mobile phones
Posted by Rachel Fielding in Technology on Mon, 05/12/2011 - 01:01
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A third of UK consumers have made a purchase using a mobile website in the last twelve months as mobile commerce reaches a new level of maturity.
The majority of UK consumers now own a smart phone and almost one in five own a tablet device and consumers are increasingly using portable devices to engage with brands, find information and make purchases, a new study has found.
Two thirds of consumers have used an 'app' on a mobile device in the last twelve months with one in three saying they have made a purchase using a website on a mobile device, and a quarter have done so using an app.
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