Retailers' sales suffering due to poor mobile usability
Posted by Rachel Fielding in Technology on Tue, 22/11/2011 - 01:12
Tweet
Poor mobile usability means many retailers are losing out on vital sales, a new study has revealed.
Although mobile users can browse, they often have difficulty completing online orders, according to the study from eCommerce consultancy dotCommerce. It found that half of dedicated mobile sites don’t load on Android and users could not complete purchase on a staggering 91% of sites with Blackberry.
And despite huge demand for mobile sales channels, only one third of retailers surveyed had dedicated mobile sites available, which the consultancy warns is dramatically impacting a positive buying experience.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
