Salesforce.com CEO: "Traditional enterprise software is a scam!"

  • Users are waking up to what a sham traditional enterprise software is, according to Benioff.
  • But even the most devout of Cloud believers needs to be aware that there are changes afoot, he cautions - "The game is evolving again!"
  • On Facebook you don’t waste time searching for the right data going from app to app, the data finds you in real time. This is the thinking that's driving the new SF.com Chatter collaboration offering.
  • There's a growing shift towards revenues coming from areas outside of Salesforce.com's traditional core Sales Force Automation sector with growth for the firm's Service Cloud offering.
"We have a UK customer which has two data centres. For 500 call centre agents, they had 500 servers in two data centres backed up doing disaster recovery,  running technology that they bought in 1995! You look at that and you go, this is just an opportunity for a great efficiency, great enhancement."
 
It's scenarios like that which, according to Salesforce.com CEO Marc Benioff, means that end users are waking up to "what a scam traditional enterprise software and hardware is" in an energy-constrained world. "This is the time we need to break out," he argues.
 
The key to any such break out is Cloud Computing, he says. "It was just about 11 years ago when we asked ourselves the question why is all enterprise software not as easy to use as Amazon.com? No software to buy, no hardware to buy, nothing to install or upgrade or maintain," he recalls.
 
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