SAS looks for integrated marketing leadership with Assetlink acquisition
Posted by Neil Davey in Customer intelligence, Marketing, Technology on Thu, 24/02/2011 - 02:11
Tweet
Business analytics firm SAS has announced the acquisition of marketing resource management player Assetlink in a move designed to tap into the growing understanding of the benefits of integrated marketing.
Recent research by Gartner has suggested that by 2014, organisations that develop an integrated marketing strategy "will deliver a 50% higher ROMI (return on marketing investment) than those that don't."
SAS believes that the Assetline acquisition will deliver an integrated marketing management platform to make it easier for marketers to plan, create and optimise marketing programmes.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
