Subscribing to the future of CRM software
According to a survey of 100 senior enterprise ICT managers carried out by Vanson Bourne on behalf of vendor CloudSense, three quarters of UK businesses have either deployed, or are in the process of deploying, a subscription-based purchasing model for some or all of their business applications, including CRM.
Richard Britton, managing director of CloudSense, commented: “We are currently seeing the rise of a subscription economy where consumers buy goods and services via subscription, rather than as one off capital expenditures. The popularity of services such as Spotify, Zipcars and even the ‘Boris bikes’ underlines this trend. This is largely driven by the greater choice, reduced cost and flexibility that subscription services can provide to consumers. The subscription economy is growing fast and those businesses that cannot react quickly enough to take advantage of it will be left behind. ”
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