Third of businesses increasing CRM investment - report
Almost a third of UK organisations expect to increase their investment in CRM systems over the year ahead in a bid to improve consumer satisfaction and provide sales and marketing staff with better customer information.
A further 38% anticipate that expenditure on their CRM systems will remain at current levels, while only 16% believe budgets will drop. These are the findings of a survey undertaken among 100 UK organisations by the National Computing Centre (NCC).
The study also revealed that a third of respondents are either tweaking or adding to their existing CRM systems, while 44% plan to do so in future. But it is unclear whether such activity is taking place despite or because of the success of such applications so far in meeting expectations.
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