- Virtually every deal presented to us comes with a catch
- Customers are paying careful attention to the experiences they receive
- How custoemrs are demonstrating loyalty
- Self-service means customers are loyal to themselves
Imagine that you are about to open a savings account with the promise of a new microwave as a reward for your decision to do business with the bank. While the offer might sound great, the "suspicious" customer in you will likely ask if there is any "catch". When the bank representative explains that acceptance of the microwave will lead to a lower interest rate on your account, you will then have to decide whether or not you want to take the deal.
These catches are not limited to the banking industry.
