Author of the acclaimed Engage!, and principal at Altimeter Group, a research-based advisory firm, Brian Solis is globally recognised as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing and culture. MyCustomer.com caught up with Brian at the recent Adobe Omniture Summit 2011. In the second part of this interview, Brian discusses the cultural changes that need to accompany social media in order for businesses to get closer to the modern connected customer.
Part one of this interview: