Author of the acclaimed Engage!, and principal at Altimeter Group, a research-based advisory firm, Brian Solis is globally recognised as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing and culture. MyCustomer.com caught up with Brian at the recent Adobe Omniture Summit 2011. In this first part of a two-part interview, he discusses where social media should sit in the organisation, how to become more social internally to become social externally, and how a hub and spoke model is emerging.
Part two of this interview: