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Erin Traudt, IDC: Social CRM is just the tip of the iceberg

At the BPT Partners' recent Social CRM Strategies for Business Seminar in Palo Alto, California, hosted by SAP, Bruce Culbert caught up with Erin Traudt, research director for IDC's Enterprise Collaboration and Social Solutions program, to discuss why social CRM is only the beginning of the move towards the holistic social business - and how its ROI will be measured.

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