MyCustomer: Customer-centric tips for marketing, sales & service

Management

15th Aug 2023

Turning the unamazing into the amazing

by

Laura Bassett

Two hands with a puzzle piece each that fit

Strategy

14th Aug 2023

Marketing automation that makes people smile

by

Tom Ryan

Management

11th Aug 2023

Gen Z seek authentic brands they can trust

by

Gemma Vasey

Hands reaching for each other coming from phone and laptop

Management

10th Aug 2023

It's time to rethink conversational AI

by

Andrew Moorhouse

Strategy

9th Aug 2023

Barbie: Lessons from this year’s big marketing hit

by

Sabine Groven

Barbie doll and illustrations on blue and pink background

Voice of the Customer

8th Aug 2023

When personalisation hurts your business

by

Ed Murphy

One hand passing a heart to another hand

Strategy

7th Aug 2023

The five principles of delivering great CX

by

Andrew Addison

Technology

4th Aug 2023

Why have we stopped chatting with chatbots?

by

Rhys Fisher

Two people talking: One with a mobile phone for a head, one with a question mark above their head.

Management

3rd Aug 2023

Integrate customer and brand experience

by

Leah Reidy Leachman

The concept of coherence and coordination. stock photo

Contact centres

2nd Aug 2023

Optimise the digital employee experience

by

Tony Smith IR

Strategy

1st Aug 2023

Reimagining CX: Optimove's Rony Vexelman

by

Timothy Biddiscombe

A person holding a giant lightbulb on a lead

Management

31st Jul 2023

Professor Mohamed Zaki on CX design: Part two

by

Sabine Groven

Management

28th Jul 2023

Subscribing to your customers' expectations

by

Rhys Fisher

A person with a televsion set for a head and ropes around their arms and legs

Strategy

27th Jul 2023

Twitter's rebrand: Novelty vs familiarity

by

Sabine Groven

Turning the unamazing into the amazing

Marketing automation that makes people smile

Gen Z seek authentic brands they can trust

It's time to rethink conversational AI

Barbie: Lessons from this year’s big marketing hit

When personalisation hurts your business

The five principles of delivering great CX

Why have we stopped chatting with chatbots?

Integrate customer and brand experience

Optimise the digital employee experience

Reimagining CX: Optimove's Rony Vexelman

Professor Mohamed Zaki on CX design: Part two

Subscribing to your customers' expectations

Twitter's rebrand: Novelty vs familiarity

Pages

Web Services Examples for CRMOndemand

Greater use of business IT intelligence

Help internal customers look after external ones

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