Forrester research says 63% of marketing professionals now rely on journey maps. The question is - how do you ensure your journey maps are leading to the right outcomes, include the right people and incorporate the right technology? This guide will hone in on every facet of the customer journey mapping process.
Customer journey mapping: best practices
27th Sep 2016
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2016 Forrester research says 63% of marketing professionals rely on customer journey maps – graphs that help businesses visualise the whole...
The process of customer journey mapping can take many forms. In this post we highlight some of the most effective methods, with some tips...
Customer journey maps are an increasingly popular way for organisations to establish how they can drive customer experience improvements...
Today the value of creating experiences that exceed your customers’ expectations is well known. We’re living in the ‘Age of the Customer’...
Buyer personas are a well-worn technique adopted by marketers to get under the skin of customers. A fictional but data-driven profile of...
While personas are a tool that have been used by businesses for many years, their popularity has increased of late as organisations are...
Many of us are familiar with Gartner’s hypecycle , representing the maturity, adoption and social application of specific technologies. At...
Recent trends in the airline industry are a great example of why having a clear strategy towards customer journeys is so important...
In the latest in our series of articles where IT leaders provide their take on the purchasing process, Marc Stickdorn, co-founder & CEO...
Journey maps help paint a picture of what your customers experience when they interact with you – their user journey with your brand, their...
If you’re serious about business management, it’s very likely that you’re familiar with the phrase ‘design thinking’. But familiarity with...
Last week, CX guru Brian Solis explained why customer journey mapping should mature into experience design . In this follow-up article,...