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Customer journey mapping: best practices

Forrester research says 63% of marketing professionals now rely on journey maps. The question is - how do you ensure your journey maps are leading to the right outcomes, include the right people and incorporate the right technology? This guide will hone in on every facet of the customer journey mapping process. 

Engagement
30th Jul 2018

9 sample customer journey maps to learn from

by
Neil Davey
Any Answers comment Icon 8
Customer journey
Engagement
14th Feb 2020

7 customer journey mapping mistakes to avoid

by
Neil Davey
Any Answers comment Icon 1
Engagement
6th Oct 2016

Best practices for building a customer journey map

by
Clare Flitton
Any Answers comment Icon 1
Journey map
Engagement
1st Nov 2019

How to use customer personas to build journey maps

by
Neil Davey
Any Answers comment Icon 1
Buyer personas
Strategy
21st Nov 2019

4 sample customer personas and what they teach us

by
Neil Davey
Any Answers comment Icon 1
Buyer personas
Engagement
17th Oct 2016

How mature is your journey mapping programme?

by
Michael Hinshaw
Steps
Management
17th Oct 2019

Who should own customer journey mapping?

by
Chris Ward
Any Answers comment Icon 7
Journey mapping
Engagement
24th Oct 2016

How to buy the right customer journey mapping tool

by
Neil Davey
Buyer's advice
Voice of the Customer
28th Feb 2020

Journey mapping: How to act on the insights

by
Chris Ward
Muscles journey mapping action
Engagement
31st Oct 2016

How design thinking aids customer journey mapping

by
Neil Davey
brain
Engagement
10th Nov 2016

Brian Solis: How to design 'experience flows'

by
Brian Solis
Blueprint

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