1
Blog
By
Anudit Vikram
Senior Vice President of Audience Solutions
In the age of heightened data privacy awareness following the introduction of GDPR, businesses need to be ready for the influx of data...
Emotion plays an integral part in any customer journey with customers going through a range of positive and negative emotional reactions...
In part one of this blog I started to outline the benefits of implementing Voice of the Customer projects. Sometimes however, VoC projects...
Accentuating the positive is a natural impulse, especially in retail where consumer feedback is so important for establishing reputation...