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Blog
By
Forrester
Independent research and advisory firm
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Blog
By
Imad Alabed
Senior Director, Pivotal & Knova
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Once upon a time, retailers had control of the consumer journey. A customer had to visit a store, find the product they wanted and pay the...
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In the era of digital devices, where customers and employees alike have their nose in their phones and their minds on the cloud, it’s...
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It’s hard to separate marketers from initials: ROI, SEO, CTR, KPI, UX, they just keep coming. But for today’s marketer, CX (customer...
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Messaging apps are about much more than sending messages to your friends and family. Combined, the top four messaging platforms have more...
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