Blog
By
Forrester
Independent research and advisory firm
Of course, every enterprise is looking for the best ways to improve its relationship with customers. Regardless of how talented a team is...
Halfway through the 20-year-long Age of the Customer , empowered consumers are more informed about their purchases, demand data privacy,...
shutterstock The current technology-driven society, demands that companies continuously try to develop a name for themselves by...
Churn tends to be the focal point of the subscription industry, and for good reason: It’s an obvious concern for recurring revenue...
Blog
By
Forrester
Independent research and advisory firm