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Competitor Analysis - how to effectively compete against your online competitors

21st Jun 2010
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To be successful in online marketing, businesses must gain a search advantage over their competition.  Not understanding your competitors' online activities will result in lost opportunities. It is important to know what your competitors are doing on the Internet, so that you can combat and reduce any advantage they have.  By identifying their Online Digital Marketing strategies you will be in a position to exploit their weaknesses and leverage your company’s strengths to effectively acquire, retain and grow your customer base.


Our Competitor Analysis Service will:

  • Review your website structure to ensure it doesn’t have structural or design problems.
  • Home page review of top competitor site
  • Identify and produce  a competitor  analysis of the top 5 websites
  • Identify competitors’ Organic Keyword phrases that rank in Google’s top 20.
  • Produce a PPC Keyword spreadsheet with bid price & cost per click
  • Identify your competitor’s quality back links  
  • We provide a complete competitor dashboard including PPC keywords, daily spend, number of web pages, keyword phrases  in the top 20, number of links and most importantly their strategy
  • Includes a WebScan audit of all competitors comparing scores for accessibly, content, quality, optimized search and a site score. An indication of how good the website is and how your competitors stack up against each other
  • Produce a competitor analysis of their social media marketing strategy

Benefits of our Competitive Analysis Report

  • Identify your competitors Search Engine Strategy
  • Identify competitors Paid Search strategies, keywords and ads
  • Estimate your  competitors monthly online marketing budget

Let us help you understand how you can compete effectively in the new digital economy and plan your digital marketing strategy.


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