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5 Strategies for Succeeding in the Mobile Business

1st Dec 2017
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During the past decade, several mobile apps have made history for their huge success in the mobile application business. These apps have not only made their developers famous but have also brought them millions of cash. Just like other businesses, success in the mobile application industry depends on strategy. As an app entrepreneur, incorporate the following factors into your business strategy.

1. Idea and Market Research

The idea of your mobile application plays a crucial role in determining whether you will succeed in the business. As an entrepreneur, you should explore the market to generate ideas for your application. Try to gather as much knowledge as you can about the field you will be working in. According to Bill Busbice, an entrepreneur, the key to unleashing your inner strength is by creating goals that are inclined to your passion. Ensure that you stay in the trends to identify what consumers currently want in the market.

2. Platform Choice and Development

You can choose from platforms like Blackberry, Android, iOS, and Windows Phone when developing your app. However, you should carefully analyze whether these platforms can help your app start-up to grow. Android apps lead regarding downloads while iOS apps lead in terms of sales.

After deciding on the idea and platform for your mobile app, you need to gather a team of reliable professionals to work with. These professionals can include designers, programmers, photographers based on your entrepreneurship goals. For your app to be successful, your team should comprise a programmer and designer. Hire these experts on long-term because they will be needed for future bug fixing and update the application.

3. Business Plan and Investment

New start-ups require business plans for raising funds or aligning the founding members around a common goal. A business plan can help you save money by avoiding unnecessary expenses. The type of information depicted in the business plan determines the chances of your start-up of getting investors. It also determines how much you are likely to receive from an investor. It should be simple yet comprehensive enough to give a description of your goals and how to attain them. You should also outline your entire expenses and income generating activities in the business plan.

4. Prototyping and Pricing

You need to create an interactive prototype that can be tested by potential users and investors. The prototype should comprise of your visual framework and main idea. You should proceed with your app's development if users are willing to buy and use the prototype. When prototyping the app, it should have a unique selling point (USP). In this case, the USP is the application's capacity to provide a solution to a problem faced by many people.

When pricing, look at the functionality of your mobile application and users' tastes and preferences. Users will always express their satisfaction or dissatisfaction via ratings or comments. Think of your mobile app monetization as a revenue mix of advertising and in-app purchases.

5. App Marketing and Improvement

You should have a budget for advertising and public relations. You can also create official pages on social networking sites like Instagram, Twitter, and Facebook. Use these pages to inform your subscribers about the most recent news regarding your application and gather their views. Build a responsive website to feature the story behind the mobile application. The website should also shed light on the team behind the success of your app.

To achieve long-term success, you ought to be committed to providing updates on your product. You should note that there are expenses associated with these improvements. Ensure that you release new versions of the product with bug fixes and improved user interfaces. During the development stage of your product, you are supposed to hire a programmer and designer on a long-term basis. These two experts are also needed to facilitate the improvements.

As explained above, breaking into the mobile application business requires a lot of efforts. These efforts are important in developing and maintaining your business. Besides effort, timing is also a crucial factor in success. You need to carry out market research, app development, business planning, prototyping, and marketing at the right time. The goals that you set when carrying out these activities should also be realistic.

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