Getting Maximum Exposure When Marketing

Share this content

Selling a home or business property can be stressful and exhausting, and the process can easily drag on for months in some cases. Ideally, you want to sell your home or business property as soon as possible, and the key to accomplishing this goal lies in increasing exposure of your listing to as many people as possible. There are several steps that you can take to expose your home to more interested buyers, and these are some of the top ideas that you can consider using with your own home or business property selling efforts. 

Improve Your Home’s Appeal
Buyers typically will browse through photos and videos online or will drive by homes to determine which properties they want to see the inside of. Curb appeal will help you to present your property in the best possible light so that it makes a great first impression. Before you list your home on the market, spend time sprucing up the yard and power washing exterior surfaces. Add new flowers to the gardens, and spend a few weeks fertilizing and watering the lawn frequently before listing the home for sale. You may even replace the front door and exterior light fixtures to make an even better first impression.

Find the Right Real Estate Agent
If you are thinking about marketing your home on your own, you may want to think again. A real estate agent is a skilled property marketer, and you can spend time finding an experienced real estate agent who will help you to sell your home quickly. When you interview different real estate agents, ask about the efforts they typically take to list properties for sale and how quickly their listings are currently selling in the local marketplace.

Use Photos and Videos
Your real estate agent will typically ask you to set up an appointment with a professional real estate photographer and possibly even a videographer as well. The home should be in mint condition when the photos and videos are taken, and you should remember that these images will be one of the primary factors that people use to decide if they want to tour your space and potentially make an offer on the property. Ensure that a skilled and experienced photographer or videographer are contracted for services so that the images present your property in the most attractive light possible.

List Your Home on Multiple Websites and Apps
Most real estate agents will list a property for sale on the Multiple Listing Service, or MLS. This is the primary directory of listings in most markets, but it is no longer the only listing method available. Numerous real estate websites have cropped up over the years, and many advertise on local radio stations and TV stations to increase their visibility. Ideally, your listing will be visible on at least a couple of these additional websites or apps. 

Remember to Use Social Media Platforms
It is also important to use social media platforms effectively when you are trying to increase exposure for your home or business listing. You can easily use your social media accounts to send a link of your listing to family and friends. Your agent may also use these platforms in different ways through his or her professional social media accounts. This gets the word out about your listing to all of your contacts as well as to your agent’s contacts for more profound result. Your agent may have contacts who are other real estate agents or who are buyer clients who may be interested in the property. Remember that some of your contacts or your agent's contacts will share the social media post with others. This means that the reach into the local market may be profound.

It only takes one interested buyer to make a great offer on your home or business, but you may find that specific buyer more quickly and easily when you maximize exposure of your listing. Each of these tips can help you to expand your reach into your marketplace so that your exposure is viewed by more people and garners more attention from potential buyers. For the best results, combine these tips to fully maximize exposure of your listing.

About Adam Richards

About Adam Richards

I have over 20 years of experience directing sales & marketing businesses from startup to their eventual acquisition. I then moved on to helping people as a career counselor that specifically helped bring families to self-sufficiency through finding them rewarding careers. I now am semi-retired and write short books in my free time to share with people the lessons I have learned.

Replies (0)

Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.

Related content